We're All Desperate To Be Relevant

We all know this is true however this post has less to do with our personal needs and desires than the ones of the search engines.  Hell, if that wasn't the case I wouldn't writing this post on this blog. It is simply for personal and search relevance.

A whole industry has been created around the need to deliver relevant search results to people performing a search on their favorite or least favorite subject, whatever that may be.  We, as Search professionals, will continue to be hired to influence the ever changing search engine algorithm while writing about how we manipulated keyword density to acheive a top spot among the competitive rankings.  We change content to make it pertinent to what the user is searching for yet we aren't quite sure what they are looking for anyway. If someone searches on "blades" are they referring to a blade servers, razor blades, knife blades, or the aerobatic pilots (yes, they exist).

I believe that as long as people are using a search engine to obtain information there will be a search industry and as long as there is a search industry there will be influencers desperate for relevance.

Thanks to Denny Crane for the inspiration.