In Search of Link Channel Success

How many different ways can we write about linking and the strategies involved to compliment a holistic organic search campaign? Apparently too many. But I've decided to throw my hat in the ring anyway.

This  back of the napkin post is more about linking channels than tactics. We've seen enough top 10 lists on link building so let's look at it on a macro level.  

In identifying the link channels we can immediately point to 'traditional linking' which includes directories, press releases, direct linking (sites with resource pages, etc...) and more. A second link channel is social media such as bookmarking sites, social networks, and blogs to name a few.  And finally the last link channel is what I call a Trust channel. It includes only highly impactful trusted sites that, if a link were acquired, would have an immediate impact on your organic search campaign. Some of these sites/links would be Wikipedia,  trusted online newspapers (NY Times), etc...

The question then becomes how will each channel impact your site and what does your low effort/high impact grid look like?   At this point you'll need to determine what you believe the most effective approach should be and execute your link campaign accordingly. You may discover that your site is buzz worthy (new interesting product, hightly desirable service, etc...) and social media is the most effective strategy for immediate success.  

Your link channels might look different than mine but the idea is choosing the best path in channeling your way to link acquisition success. 

Thanks to Jason Mcgovern for the inspiration.

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