A Stronger Need for Transparency In Search?

 We all fib from time to time. Maybe we could be more forthcoming about certain events in our lives. When it comes to business, I would argue that leaders within industry are even less forthcoming. Within the Search industry we are asked to deliver exceptional results without raising the brow of the Search police, sometimes referred to as Google. The competitiveness of the industry will sometimes test our wholesome SEO tactics where we run the risk of tarnishing our white hat. So then the question becomes how transparent do we need to be with clients in order to achieve the results they demand?

There always seems to be trade off of who owns what throughout the Search process in almost every strategy particularly during the content creation and distribution phase. New ideas and Search strategies, whether it is a new twist in link building or content creation, challenge us in revealing every single tactic used to a client. This is most apparent when budget contraints, timeliness of implementation, and client pushback begin to surface. When do we create the Squidoo content or engage bloggers in order to push our strategy without sacrificing tranparency?

I do believe in full disclosure while understanding that there may be roadblocks along the way. Rather than let business as usual drive our Search strategy let productive thinking lead the way in creating new avenues of opportunity.

Thanks to the creators of Boston Legal for the inspiration.

Comments

[aovy]

That's right, some of those words sum up my feelings fairly well.
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[Cartier Ballon bleu de Cartier Swiss watches]

Bartender Economy. Nice analogy! So that makes the comment section sort of like Cheers?
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