Reflecting on Cookie Cutter SEO. The Fight for Repetition.
Wednesday, July 15, 2009 at 11:04PM
I like cookies. I like SEO. I would probably like SEO flavored cookies if there were such a thing.
What I like less is the idea that certain strategies cannot be replicated to produce a desired result. In a previous post I described the difference between productive and reproductive thinking. In this post, albeit similar, I'd like to tell you why I believe cookie cutter strategies in Search (particularly SEO) work and why we should continue to use them.
I normally would not advocate for using a similar strategy to achieve a certain result unless there were some benefit in doing so. The fact is repetitive SEO strategies work. Why would there be so many similiar top 10 lists of "how to's" in Search. SEO Rockstars are interviewed as to what they believe the most impactful ranking factors are when optimizing for SEO and the list repeats itself year after year...keywords in title, keyword in anchor text, keyword dense content, you know the drill. The point is that we shouldn't immediately dismiss known tactics that work. Feel free to reprise a strategy that once worked for you in a previous campaign remembering to weave in the new strategy to excite the algorithms.
Now if I could just find a social media flavored muffin I'd be in heaven.
Thanks to Josh Walsh for the inspiration.
seo, strategies in ideas
Reader Comments (6)
Maybe this is me talking nonsense, but it seems like Google isn't a company run strictly by the top and they seem to be doing quite well.
I think cookie cutter SEO strategies are one of the most effective approaches to fetch required results; keyword oriented stuff helps to optimize your content.
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