The Insightfulness of Search

I like to believe that I am insightful. I also like to believe that every search campaign has a strategy that, once presented, has given a client an 'ah ha' moment. Neither are probably true.  What is true however is that a successfully executed search campaign can contain information that is "insightful" to all.

It would behoove any progressive search professional to develop a discovery process early in the campaign which will eventually lead to a mature understanding of the competitive landscape, content opportunities, and the site itself. Part of the exercise however is actually using your creative insights in successfully developing the insights of a search campaign. This is where your 'aha' moment will eventually transfer onto the client. Of course all of this requires time and effort but I think the end result will certainly pay for itself in client satisfaction. I know it has for me.

The light bulb above my head might be dim from time to time however that same bulb can shine brightly over a successfully executed search campaign.

Thanks to the scientists at Northwestern University for explaining what happens during an "ah ha" moment